Efek Kenaikan Harga Terhadap Perilaku Konsumen Dalam Pembelian Bahan Bakar Minyak Kendaraan Pribadi

The phenomenon of the increase in subsidized fuel by government during pandemic has not ended spotlight for people Indonesia. This is surprising customers who often use products such as Petalite. raises prices because rising world prices. Problems this study also arise which aims to determine effect price increases on consumer behavior purchasing private vehicles. uses a qualitative descriptive method giving questions via google form informants are domiciled urban Jakarta. results discussion show that consumers object set due unstable economic conditions and income increased UMR (Regional Minimum Wage). Consumers seek information comparisons from social media. Seeing main consideration factor price, while quality below factor, still decide choose type product, namely